We had a quick chat with Dani Jimenez Herranz, the EME Digital Marketing & Strategy Lead at Bayer in the lead up to the Digital HR Summit Amsterdam. Dani’s passion lies in helping companies to invent their future, especially looking for new ways of re-orientating the business and ultimately delivering value. He has significant experience in the fields of digital transformation, digital marketing, branding, brand positioning, and advertising, having worked for a different range of companies and sectors, such as; CPG, O&G, and Pharmaceuticals.

Speaking with Dani, we discussed why a successful digital transformation is all about people, and in particular, what the strategies and capabilities HR professionals will need to help their business and people succeed in the digital age. With experience coming from marketing, advertising, and business strategy, he brings a unique perspective to an HR field quickly coming to terms with a business terrain that shifts year-to-year.

Listen to the podcast with Dani below by logging into Spotify or without a log-in on Spreaker!

Dani will present a track session entitled Successful Digital Transformation – It’s All About People at The Digital HR Summit Amsterdam on April 2-3. Make sure you don’t miss the opportunity to join him there, especially if you are interested in learning more about the what it takes to lead a digital transformation in today’s market.

The 2nd Digital HR Summit Amsterdam, April 2-3 will feature a selection of sessions that will explore the implications of digital technologies on HR and the business in general. Make sure you follow The HR Congress Blog to stay posted on all the latest news, updates, and content from around the exciting world of work!